​General-purpose LED Lighting Price Goes Down Layout Of New Markets Is The Correct Solution

The LED lighting market has benefited from the advancement of LED technology and the market scale continues to expand. According to the latest research data of LEDInside, the LED lighting market will reach 33.3 billion US dollars in 2019, and the LED lighting penetration rate will be 22% in 2017, rose to 63% in 2019.

However, the international lighting factory has gradually withdrawn from the general LED lighting market in recent years. GE's plan to sell its lighting business has already seen new developments. After OSRAM sold the LEDVANCE to the Mulinsen Group, it has recently announced that it will sell its products. In the lighting business, Taiwanese companies including Ronda and Dongbei have also reduced the proportion of general-purpose LED lighting products in recent years.

The continued growth of the general LED lighting market has triggered the global manufacturers to withdraw, and once again triggered the market to reshuffle, the key must first look at the price of general LED lighting products.

At the beginning of the development of the LED lighting market, it attracted a large number of enterprises to invest and compete, coupled with advances in technology, reducing the cost of LED production. In the case of cost reduction and competitors, the price competition of products is fierce, which makes the price of general-purpose LED lighting products fall sharply. From the price of a 60-watt LED bulb seven years ago, it is five times the current price. A sharp price decline and erosion of vendor profitability.

LEDinside began to track market price information from the beginning of the LED lighting market. According to the historical data of LEDinside, with a price equivalent to 60 watts of LED bulbs, this price was about 45-50 US dollars in January 2011. By July 2018, prices had fallen to less than $10.

In addition, LED lighting brands and suppliers continue to face pressure from falling product prices. This year, Sino-US trade wars continue to prolong, even affecting the LED industry, causing US manufacturers to purchase LED components exported from the mainland to be heavily taxed. Sino-US trade Whether the war brings uncertainty to the industry will trigger more manufacturers to rethink their LED lighting market layout strategy, and it is worth to continue to observe.