About Controlling The Use Of Fresh Lights

Pork that was originally white in color looks fresher when irradiated by warm red light... This kind of lamp that adjusts the color of light to make food look more "fresh" is called "fresh lamp" in the industry. It is very common in major supermarkets and fresh markets. A reporter from People's Daily found in a number of supermarkets, supermarkets and farmers' markets in Fujian Province that businesses basically used this kind of "fresh light" in the fresh area, and some also used different colors for meat, seafood, fruits and vegetables, etc "Fresh Lights".

It is a common phenomenon for businesses to use "fresh lights", and many consumers also have doubts about this phenomenon. Some businesses admit that the use of "fresh lights" is to improve the appearance of goods and stimulate consumers' desire to buy. For example, under the irradiation of warm red "fresh lights", the pork that was originally white or pale pink under natural light is obviously brightened and redder, and looks fresher; while under the irradiation of green and white "fresh lights", vegetables also Appears fresher and greener.

At present, my country's laws and regulations do not prohibit the use of "fresh lamps".

As long as the law does not prohibit it, it can be done. The key to judging whether a merchant constitutes fraudulent behavior is whether the products sold by the merchant are qualified. If the quality of the products is up to standard, only using "fresh lights" as an auxiliary marketing method is not illegal. For example, if there is no problem with the quality of the meat itself, there is no deterioration, discoloration, or odor, the quality of the meat is not faked with poor quality, the source is regular, there are relevant bills, and it has been inspected and quarantined as required, then the merchants use the "fresh food". light", it can't be counted as cheating. In this case, even if consumers feel that there is a color difference after purchasing, they cannot ask the merchant to return or compensate.

However, the irradiation of "fresh lights" can significantly beautify the color and freshness of commodities, which may be misleading to some consumers, especially elderly consumers. In reality, there are really cases of being misled by "fresh lights" and buying stale products. Therefore, on the one hand, consumers should be more vigilant about businesses that use "fresh lights". For example, they should compare and observe the color of products under "fresh lights" and natural lights, without being disturbed by the lights, and use more viewing, more smelling, etc. way to carefully identify the quality of the product. On the other hand, relevant departments should also pay attention to the abuse of "fresh lamps" and guide businesses to use them appropriately. The Law on the Protection of Consumer Rights and Interests stipulates that operators shall ensure that the actual quality of the commodities they provide is consistent with the stated quality status; operators shall provide consumers with true and comprehensive information.

If the use of "fresh light" is not only to improve the appearance, but to "cover up the shortcomings" of the product, it is a violation of this regulation. During daily law enforcement inspections, market supervision departments not only focus on quality-related matters such as food sources and inspection and quarantine certificates, but also check whether there is any act of using lights to "cover up shortcomings" for products.

According to reports, the "fresh lights" in some supermarkets and fresh markets were installed by the construction management. In view of the confusing nature of "fresh lights", the construction and management of supermarkets and fresh markets should reduce or avoid such misunderstood lighting designs. If there is such behavior by the business, it should be punished.

Because "fresh lights" are widely used, there are no clear professional norms for their production and sales, and there is a lack of effective quality supervision. Relevant departments may consider issuing corresponding management measures and formulating industry standards and norms for production and use to protect consumers. legitimate interests.

For merchants, "fresh lights" are easy to make consumers afraid to come and spend with confidence.

It is the most sensible choice to give up relying on lights to decorate products, choose a suitable light source, and let the products show their true appearance.