- May 12, 2018 -
Smart lighting overseas market potential, how LED companies should nuggets?
“In the past few years, China's light fixtures have gradually declined in price while quality continues to increase. This is why many overseas buyers have come to China for procurement for a long time.”
Europe and the United States market is the main force, light jewelry exports overseas quality is the key
Zhongshan Yixin Lighting Co., Ltd. Jack said that in recent years, the global lighting market, especially in Europe and the United States, has seen a rapid increase in demand. “European market has very large lamp output, and many companies are able to come up with attractive prices. The production costs have gradually been reduced, making the lighting standards in Europe changed again and again, compared with previous years, even a lot lower, so more and more export companies to enter this market, at the same time facing the price war also The hair is prominent."
In addition, there are also many countries in South America such as Brazil and Chile, as well as emerging countries such as India and Southeast Asia. The market is growing rapidly. According to Jack, “For Chinese luminaire manufacturers, at the same time as receiving international orders, It is also faced with ever-changing market access requirements. How to get rid of the vicious price war, accurately grasp the requirements of emerging market access and buyers, and develop and occupy emerging markets has become a pressing problem for many Chinese lighting export enterprises.
According to Wang Haojie of Zhonghong Lighting Co., Ltd., on the one hand, some lighting export companies do not have enough track of the standards and regulations of emerging market countries, and products cannot keep up with the latest changes in relevant standards and regulations; on the other hand, some companies lack corresponding Detection and control awareness, product manufacturing process control is not strict, finished product sampling flow in the form.
This seems to Wang Haojie: "Lights jewelry export companies want to break the bottleneck of product transformation and upgrading, the use of low-voltage LED process is a good way to produce light strings, it should be noted that the production company should also establish key components The quality inspection and acceptance system, the key control and monitoring system for the production process, and the finished product sampling inspection system are strictly implemented to prevent the product from being reported or returned due to non-compliance with the standard."
Export lighting companies busy nuggets, LED, smart lighting market demand overseas
According to Jack, in recent years, driven by the concept of energy conservation and environmental protection, many countries and regions in the world have stepped up efforts to eliminate traditional high-energy products. As a result, LED lighting products that are more energy-efficient and environmentally-friendly are more sought after in overseas markets. “This is in stark contrast to the traditional tungsten filament Christmas lights of the past. Traditional tungsten filament Christmas lights not only consume more energy and are powered by dry batteries, but they are often inconvenient because power is not maintained long enough to require frequent replacement.” Frankly speaking, reducing energy consumption, energy-saving and durable lamps will be the focus of future companies, and the current application of LED replacement traditional tungsten bulbs, to a certain extent, also greatly reduces energy consumption.
Joe Bo of RainMin Creative Lighting Co., Ltd., located in Dongguan City, said that in the past, the company often relied on exporters to seize the market. In recent years, the company has shifted its focus to the export of LED lamps. More than 90% of its products have been successfully sold to Europe and the United States. Large-scale furniture stores have a growing market share. Therefore, when other traditional lighting companies are faced with such problems as low technological content, thin profits, and poor competitiveness, the company has firmly established itself in overseas markets.
“The potential of the overseas LED lighting market is still very large. It is also obvious that buyers from hundreds of thousands of consultations at the 123rd Canton Fair will be consulted.” Qiao Bo said that LED lamps are still developing toward the field of intelligent lighting. To the extent that this also makes the LED smart high-end market prospects become more clear, especially in the field of infrastructure construction and smart home are very applicable.
“But it should be noted that intelligent lighting is also relatively high in terms of maintenance costs, requiring companies to continue to develop high-end products, which also has very high requirements for the enterprise itself.” Qiao Bo said.